Episode 28

The WORST thing you can do when hiring an agency... ⚠️

The WORST thing you can do when hiring an agency... ⚠️

One of my favourite quotes is from Gabriel Weinberg, CEO & Founder of DuckDuckGo and author of Traction, who said “Almost every failed startup has a product. What failed startups don’t have are enough customers.”

Building a customer base for your startup is going to be the most difficult and important part of launching your business, yet one of the biggest mistakes I’ve seen startups doing is hiring an agency to do it for them! So when should you start outsourcing your work to the experts? 🤷

In this episode, I am going to talk you through my 3 top tips on WHEN you should hire an agency and HOW to find the right fit for your startup - so you can avoid making a costly mistake. 💰

About the Podcast

Show artwork for Growth Velocity Show - Digital Marketing, Growth Hacking and Startup Tip‪s‬
Growth Velocity Show - Digital Marketing, Growth Hacking and Startup Tip‪s‬
Actionable Digital Marketing and Growth Hacking advice for Marketers and entrepreneurs

About your host

Profile picture for Howard Kingston

Howard Kingston

From gaming to mobile ads to adventure sports, there’s a reason why world changing entrepreneurs turn to Howard to help launch and grow their businesses.

He’s been there and done it, as a founder, as a VP Marketing, as a coach.

He’s one of the few ‘Growth Hackers’ that has actually done it. Launching & growing gaming startup I Am Playr from zero to 15 million users.

Two of the last three businesses he’s helped launch have been acquired. The third has offices worldwide, raised millions in VC investment & are well on their way.

He co-founded Adludio, who Nike, Unilever, Sony & 100+ more Fortune 500 brands turn to for their mobile advertising. Adludio were named ’Best Marketing / Advertising business in Europe’ by TechCrunch in 2016, and are a global partner for SnapChat.

He helped launch Zip World London..’the world’s biggest, fastest city zip wire’, opposite Big Ben on London’s South Bank. It attracted over 30,000 riders in 10 weeks…..getting acquired shortly after takeoff.
He is the founding Digital Marketing Lead at General Assembly London (named ‘world’s most innovative education company’ by Fast Company magazine), where he has coached over 2,000 marketers, entrepreneurs, corporates & VC’s, teaching them the skills to grow their businesses to the next level.

He’s the founder of Escape Velocity, where he’s on a mission to create the marketing leaders of tomorrow…and fundamentally change education for the better.

He regularly is speaking on stages such as SXSW, Social Media Week & Web Summit, is featured in publications such as Huffington Post, The Guardian and Campaign, and has been named one of London’s ‘Silicon 60’ (Evening Standard) & Tech City Insider 100.